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Free REI Snow Report Now Available for Smartphone Users

Written by Staff
Posted Dec 17, 2008
Recreational Equipment, Inc., the national outdoor gear and apparel retailer, and Zumobi, the mobile media company, announced Dec. 15 the availability of the REI Snow Report, a free application that lets iPhone, Blackberry and Windows Mobile users get instant information about conditions at ski resorts and mountains in the United States, Canada, Europe and elsewhere.

Available now as a free download, the REI Snow Report also provides one-touch access to REI's Web site, which features winter sports products and helpful information on recreating outdoors.

The REI Snow Report lets Smartphone and "Superphone” users (the term coined by Zumobi for the next generation of Smartphones, including iPhone, etc.) quickly select a slope and access information, including temperature; new, top and base snow depth; snow conditions and number of open lifts. Each listing includes one-touch access to the resort's contact information, as well as live Webcam images, where available.

"When temperatures drop or snow begins to fall, enthusiasts everywhere will know which of their favorite destinations to head to for the best conditions,” said Tom Vogl, vice president of Marketing for REI. "We are committed to helping people recreate outdoors and the REI Snow Report is a handy resource for snow lovers to access information.”

The REI Snow Report is free and can be downloaded to Windows Mobile and BlackBerry devices via www.zumobi.com or from their mobile browsers at rei.zumobi.com. iPhone users can download from iPhone App Store.
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